at it as just the website and not the “real” business. Why put much money into a nice, professional website when you are just looking to have a place on the Internet to show your business? Something to put on your business cards?

It’s no wonder that so many businesses don’t see a lot of new business from their website. I have looked at a lot of websites and see many are built on free website building services or built by someone who obviously had no experience. What do you think your potential customers think about that website? In extension what do you think they think of your business when looking over a poorly built website?

So, why invest any money at all in a website? The reason was stated above. The website has the potential to attract many more customers to your business than your physical store. If it is done right. If you use a free website building service or have some kid build it for $50 then it will look like that.

A website should be looked at as a tool to reach many more potential customers than your physical storefront could ever hope to approach. The fact is that these potential customers WILL come to your site. Once there it is the job of the website to convert them to actual paying customers.

So, don’t go into setting up a website for your business looking for ways to do it cheaply. Treat your website as gold. It could bring in hundreds or even thousands of times the revenue it cost to build. It IS your online presence. Far more potential customers will see it than will ever see your store front.

Bottom line: Plan out your website with an experienced, professional website designer. Think ahead of how to get it found so the SEO (search engine optimization) can be built into it as it is built, not as a secondary add on later.

Do it right, or don’t do it at all.  A poorly conceived and built website will hurt your business as much as a well planned and well built website will help it.

Call me for a free consultation.

623-428-9619